A corporate video is any video that helps your organisation do more business: a company overview, a recruitment campaign, a training series or a launch for a new product or service. This guide explains how corporate video production works in Perth, what it costs, how long it takes and how to get the most from your budget. It is written by the team at Stir Fry Content, a Subiaco video production studio with more than 20 years of production experience.
What types of corporate video can you make?
Corporate video takes many forms. The ones we are asked for most are:
- Brand story videos that show who you are and why you exist.
- Recruitment campaigns, an authentic way to attract the right people. Examples include Female Recruitment for WA Police and Teach in WA for the Department of Education.
- Stakeholder engagement material aimed at the people who matter to your organisation.
- Profile videos that introduce your team, facilities or services, such as Lodge Tours for Cancer Council WA.
- Promotional videos and campaigns that sell a message.
- Training and e-learning videos that save time and money with clear, easy-to-follow instruction.
- Testimonials, product films, explainers and animation, often combined with live action.
What should a corporate video include?
Corporate videos are built to communicate a small number of key messages. Depending on the story, a video might combine interviews with staff or executives, overlay footage of your business at work, drone footage, motion graphics, your company branding, timelapse and a music track. A good brief decides which of these earns its place.
For the Motor Trade Association of WA, that meant a set of videos rather than one, so each audience got a message made for it. For the City of Melville, it meant a focused community safety message.
Our six-step production process
Every job, from a single talking-head video to a multi-video campaign, follows the same simple process:
- Brief. You tell us what you want to communicate, who it is for and why.
- Treatment. We come back with ideas, an approach and a pricing estimate.
- Pre-production. We lock in the production schedule, scriptwriting and shoot logistics.
- Production. We film on location or in our Subiaco studio with the right-sized crew.
- Post-production. We edit, develop graphics, animate and record voiceovers.
- Delivery. Once you sign off, we colour grade, mix the sound and send you the finished files.
How long does a corporate video take?
Most projects run on an approximate three to four week cycle: one to two weeks for scripting, planning and shooting, a week of editing, and a final week to review, action feedback and deliver. Larger productions can run for months, and we have turned work around within 24 hours when it truly mattered.
What affects the cost of video production in Perth?
There is no honest one-number answer, because every project is different. These are the factors that move the price most:
- Whether everything is shot at one location or across several.
- How long the shoot runs: half a day, a full day or a week.
- Whether you need scriptwriting.
- What we are capturing on video, and where.
- How complex the edit is, including any graphics or animation.
- Whether you need one video, several, or social media cut-downs as well.
Because Stir Fry runs a scalable service model, we are happy to work to a supplied budget. If you have an allowance, tell us up front and we will shape the production to fit it. Quotes are quick and carry no obligation.
How big is the crew, and what gear is used?
Crew size scales with the job. A typical talking-head shoot has two or three people: a producer or director who runs the interview and keeps the day on track, a camera operator, and a sound recordist or lighting assistant when needed. We shoot on broadcast-quality 4K cameras with professional microphones, sound kits, lights, studio backdrops and green screens.
Do you supply captions?
Yes. Most corporate video is watched with the sound off at least some of the time, so we supply captions either burned into the video or as a separate SRT file you can switch on and off on each platform.
How involved do you need to be?
As much or as little as you like. We need your budget, story, key messages and brand assets at the planning stage. After that, some clients join every step and others hand it over and focus on their own work.
Getting started
If you are planning a corporate video, recruitment campaign or training series in Perth or regional WA, see our corporate video production service, browse our work, or request a quote.
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