Animation lets you explain things live action cannot: a process inside a machine, a service that has no physical form, or a character who becomes the face of a campaign. Stir Fry Content produces everything from high-end illustration and 3D animation through to simple, cost-effective explainer videos, with in-house graphic designers and animators in our Subiaco studio.

When is animation the right choice?

  • Complex messages. Explainer animations make complicated ideas simple and engaging.
  • Characters and mascots. Animation gives a brand a personality people remember. For the Premier's Reading Challenge we helped launch Dewey, the challenge mascot, arriving in Perth in his own animated adventure.
  • Sensitive subjects. Animation can tell difficult stories with care. Walk Free for the Minderoo Foundation is one example.
  • Mixed media. Motion graphics layered over live action add data, labels and branding to a filmed story.

Explainer, motion graphics or full animation?

Explainer videos are short, script-led pieces, usually 60 to 120 seconds, that walk the viewer through a product, service or process. Motion graphics animate type, icons and data, and are often the most cost-effective option. Character and illustrated animation, in 2D or 3D, takes more design time but creates assets you can reuse across a whole campaign. We will recommend the lightest approach that still does the job.

The animation production process

  1. Brief. What you need to say, to whom, and where it will be shown.
  2. Script and treatment. We write the script and propose a visual style with a pricing estimate.
  3. Style frames and storyboard. You see key frames before animation starts, so changes are cheap.
  4. Voiceover and music. We record the voice and choose or compose the track.
  5. Animation. Our animators bring the storyboard to life.
  6. Review and delivery. You review, we action feedback, then deliver in every format and aspect ratio you need, with captions.

How long does an animated video take?

Our general production cycle is three to four weeks, and a straightforward explainer often fits in that window. Character animation and longer pieces take longer because of the design work up front. We set a schedule at the treatment stage so you know exactly when you will see each step.

What does animation cost?

Price depends on length, style and complexity: how many scenes, whether characters need designing, whether the piece is 2D or 3D, and how many versions you need. We work to supplied budgets and will tell you honestly what your budget can achieve.

See it, then start yours

Browse our animation video production page and portfolio, or ask for a quote for your explainer or animated campaign.