This commercial was designed to dramatise the fact that even the most minor miscalculation by drivers on a rail crossing grid could have massive repercussions. Plus... any excuse to get the drone up!
We wanted to show just how quickly a train can "come out of nowhere" by filming reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign.
The Minderoo Foundation approached us to create a television and online campaign, to raise public awareness and political support for the proposed legislative change in Tasmania to raise the legal purchasing age of tobacco to 21.
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Stir Fry Content Kitchen acknowledges the Whadjuk Noongar people as the Traditional Custodians of the land on which our agency is located. We pay respect to their Elders, past, present and future.