HIF Office Campaign

The largest flavoured milk brand in WA deserves a social media presence that's larger than life, which is what we've created for Masters Milk. From referencing pop culture, to teaming up with fellow WA icons like Josh Kennedy, there's never a dull moment on Masters social.

In this series of short social videos, we targeted people working in specific industries and planted the seed of a possible career change as a firey. All of the talent featured in the videos were DFES staff.