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Relay for Life is a 24 hour fund raising event that occurs right across Australia, usually at large sporting arenas filled with hundreds of participants. The challenge involved in filming and editing this commercial was creating the impression of a large event, but with barely more than 30 volunteer performers. Thanks to Open Spaces for co-producing this campaign.
The largest flavoured milk brand in WA deserves a social media presence that's larger than life, which is what we've created for Masters Milk. From referencing pop culture, to teaming up with fellow WA icons like Josh Kennedy, there's never a dull moment on Masters social.
Read moreRelay for Life is a major community fundraising program which runs over 130 events across the country every year. To bring this commercial to life and highlight the importance of the annual event, we used a combination of aerial videography, slow motion capture and real-time projection mapping.
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