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TV Commercials

Tobacco 21 Campaign

TV Commercials
Client
Minderoo Foundation
Equipment
Role

The Minderoo Foundation approached us to help create a television commercial and online video for their 'Eliminate Cancer Initiative'. The goal was to increase public awareness and political support for the proposed legislative change in Tasmania to raise the legal purchasing age of tobacco to 21. The campaign features an impassioned plea from Jason Trewin; who had lung cancer caused by smoking since the age of fourteen.

CLIENT
Minderoo Foundation
Perth Video Production

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