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The Minderoo Foundation approached us to help create a television commercial and online video for their 'Eliminate Cancer Initiative'. The goal was to increase public awareness and political support for the proposed legislative change in Tasmania to raise the legal purchasing age of tobacco to 21. The campaign features an impassioned plea from Jason Trewin; who had lung cancer caused by smoking since the age of fourteen.
This series of first aid education videos was designed to make use of St John staff as presenters in an engaging and cost effective way.
Read moreIn a landmark legal ruling, big American tobacco companies were ordered to issue a series of statements which corrected the misleading claims they had made about smoking for decades.
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