Tobacco 21 Campaign

Minderoo Foundation is an Australian charity founded by Andrew and Nicola Forrest. Tobacco 21 Campaign is an advertising project for Minderoo Foundation. The finished film runs 30 seconds and dates from February 2020. This page also shows 1 more video and 4 production stills from the same project.

The Minderoo Foundation approached us to help create a television commercial and online video for their 'Eliminate Cancer Initiative'. The goal was to increase public awareness and political support for the proposed legislative change in Tasmania to raise the legal purchasing age of tobacco to 21. The campaign features an impassioned plea from Jason Trewin; who had lung cancer caused by smoking since the age of fourteen.

Stir Fry Content produced Tobacco 21 Campaign for Minderoo Foundation from our studio in Subiaco, Perth. It is part of our TV commercial production work. Planning something similar? Read our guide to choosing a video production company, browse more of our work or request a quote.