In-house graphic designers and animators worked to create these scary poo characters which starred in a series of TV commercials and online ads encouraging 50 year olds to participate in the National Bowel Cancer Screening Program.
Relay for Life is a major community fundraising program which runs over 130 events across the country every year. To bring this commercial to life and highlight the importance of the annual event, we used a combination of aerial videography, slow motion capture and real-time projection mapping.
Read moreWe wanted to show just how quickly a train can "come out of nowhere" by filming reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign.
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