Strategy

Engaging customers with digital content will only be successful if you have a smart, planned out content marketing strategy. It’s about targeting the right people, with the right content, at the right time, and in the correct way. The brands that do this best are the ones that establish themselves as thought leaders in their sector, even ones based in Perth.

Unlike many of our competitors, Stir Fry doesn’t just create content, we can deliver full strategic services, including content planning, brand planning, consumer insights, even consumer research. We are able offer these on an as needed basis through our parent company Gatecrasher, one of Perth’s leading advertising agencies.

Our content marketing process:

  • Business briefing workshop
  • Buyer persona research
  • Competitor research
  • Digital channel assessment
  • Channel selection and editorial planning
  • Recommended guidelines for formats and frequency
  • Original content strategy document
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